Planting the Seed: The Story Behind Fresh Sprout
That moment planted the seed for Fresh Sprout Consulting. I decided to put my experience, creativity, and values into something of my own. A consultancy designed to make marketing feel less like a burden and more like an opportunity.
Fresh Sprout Consulting is the result of a season of resetting and reflection. After nearly 20 years in corporate marketing, I knew it was time for a change. My long-term nine-to-five was no longer fulfilling, and I was craving something deeper: connection to my community and work that reflected my values.
For the first time, I gave myself space to pause and ask: Who am I outside of my job title? What do I really want to build?
During that pause, I reconnected with old colleagues. At one dinner, a friend was sharing her own job-search journey when she said: “I was tired of putting all my energy into selling myself for roles I wasn't even excited about. What if I invested that energy into building something of my own?”
It was like a light switch flipping. She captured exactly what I had been circling around for months.
The truth is, I’ve always had the entrepreneurial spark. After college, I devoured books about starting a business and I’ve launched countless side projects over the years. Practicality always pulled me back: student loans, health insurance, the steady paycheck.
This time, there was nothing holding me back.
That moment planted the seed for Fresh Sprout Consulting. I decided to put my experience, creativity, and values into something of my own. A consultancy designed to make marketing feel less like a burden and more like an opportunity.
My mission is to make strategic marketing simple and actionable for independent businesses. I take the vague, catch-all do everything pressure of marketing and turn it into clear, purposeful steps. The goal is to shift marketing from draining to energizing, leaving business owners with relief, clarity, and a sense of possibility.
I believe independent businesses deserve the same strategic thinking as big brands, but delivered in a way that's approachable, energizing, and unique to their communities. That’s the work I’m proud to do every day.
🌱 This is just the beginning of Fresh Sprout, and I’d love for you to come along as it grows. In The Fresh Cut, my monthly newsletter, I share practical marketing insights and a dose of encouragement, designed to help you find clarity and momentum in your own business.
